"It takes 20 years
to build a reputation...
and only five minutes to ruin it"
At Artemis Consulting, our guiding philosophy towards Crisis Communications is that the best way to manage a crisis is to prevent it from happening in the first place. As a result, we go beyond the boundaries of communications and media relations, and explore the operational antecedents of accidents, errors, emergencies and crises. Our strength lies in our ability to identify and anticipate latent gaps which give rise to the situations which cause errors and accidents in the first place. Our ultimate goal therefore, are those situations that never become emergencies or crises in the first place.
OUR APPROACH
TO CRISIS COMMUNICATIONS
At Artemis Consulting, our approach to Crisis Communications is to emphasize crisis avoidance as the most critical first step in any crisis communications plan. We work with clients to understand, map, and break down potential issues and risks, and work across functions to identify mitigation strategies. But despite the best of intentions, accidents and emergencies inevitably occur. When this happens, we move swiftly to integrate with your leadership, legal and communications teams in order to assess the crisis, understand its context and examine the available resources. We identify your most critical internal and external stakeholders and begin to develop and execute an integrated crisis communications strategy that provides ongoing strategic communications counsel throughout the crisis event. We are there right throughout the crisis and even after, as we shift to measure and evaluate its impact as well as the effectiveness of our response. This is a critical final stage of our crisis communications plan as it ensures that the lessons learnt are integrated into our plans to help strengthen and future-proof them.
CRISIS COMMUNICATIONS & CRISIS MANAGEMENT
Communicating is one of the most high pressure aspects of a crisis response effort. Your response needs to be communicated internally and externally, and everyone involved in a crisis response plan is in some way responsible for engaging with stakeholders. Our Crisis Management and Communications team, led by Major Basil Jarrett, has extensive crisis management experience leading national high-profile, high-stakes crisis response operations and guiding clients through sensitive and often highly charged incidents and emergencies. Accidents, violence, discrimination, sexual harassment, executive misconduct, theft, bankruptcy, data breaches, regulatory investigations, litigation, public health scares, financial malfeasance - we know how to effectively manage and communicate around these crisis situations, in order to minimize institutional exposure, manage reputational risk and recover even stronger than before. We will help you to gain a clear understanding of your organization's risks and issues, and develop strategies to manage and mitigate them. We work closely with your communications and legal teams to craft, refine and deliver timely, consistent, credible messages to key audiences and stakeholders.
OUR CRISIS COMMUNICATIONS SERVICES
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Vulnerability Audits
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Content Creation (Press Releases, statements, letters, talking points, timelines, plans, Q&A, social media posts, website content, etc.)
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Stakeholder Communications
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Media/social media crisis management and response
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Reputation Management
CRISIS COMMUNICATIONS PLANS
CRISIS COMMUNICATIONS WORKSHOPS
Facing a crisis can be intimidating. Ensuring that your people are familiar with your crisis communications plans and processes, and giving them a chance to practice their response, is vital to ensuring that your organization is crisis ready. Upon completion of every one of our customized crisis communications plan, the members of your crisis communications response team and selected members of your senior executive will be given an Emergency and Crisis Communications training workshop to familiarize them with the details of the plan, create awareness and understanding of its contents and requirements, and most importantly, to train them in crisis communications and interview techniques under simulated crisis conditions with real world journalists and reporters.
ON CALL COUNSEL & ISSUES MANAGEMENT RETAINER
When a crisis hits, you must act fast. We can help. We provide on-call, retainer-based crisis communications services that provide you with immediate, 24/7 access to crisis communications counsel and support during an emergency or crisis. This arrangement includes media monitoring, reporting, and analysis of news/incidents/trends that could affect or the organization and its stakeholders. We will also maintain close communications and correspondence with leadership in order to gain a greater understanding of issues that might warrant careful proactive planning and communications.